Digital Marketing

Rules of Link Building

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Rules of Link Building


Links are the Primary factors used by Google and other major search engines to rank websites and pages are links. If you want to rank in search then you have to build links. Link building is the process of exchanging links with other websites to increase your own site’s back lines and quality back lines. Links are the most important component of search algorithm. It doesn’t matter how useful content website has, a website without links are less likely to rank in organic search results. 50 to 80 percent of overall search engine ranking depends on new incoming links to a website. For website’s success Link building is critical.

Link building is defined as process of acquiring new inbound links. Earning new inbound links improve the status and ranking of the website in Google and other search engine. Link popularity is the one of the components of Google search algorithm and it accounts 22.33% for specific page.  $10,000 to $50,000 are spend by about 37% of business owners on link building.

Techniques used for link building are ‘legitimate’, ‘white hat’ and ‘natural’, and many. Technique which violates Google Webmaster Guidelines is called ‘web spam’. Contextual link building has strong impact on Google search but they require most difficult types of links. Links are surrounded by text in the body of content in Contextual link building. Contextual link building has a higher value of Search Engine Optimization than links that appear in the footer and sidebar.

The objective of most link building campaigns is to increase future search traffic Google and other search engines. Links from popular sites are also the excellent source of referral traffic. Back links are also important to get Search Engine Results Pages rankings to get people on your site. Keep natural looking backlink profiles by following links from variety of different sources and avoid over optimization penalties.

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