Are Social Signals One of Google’s Ranking Factors?
We all know the importance of social media now a days. Social media has gained so much popularity in the last decade. A debate was pronounced that social media has an impact on Google’s page ranking and boost the website but some say if has no role in increasing the ranking.
The question arises, is social media relevant for SEO?
The answer is Yes! Your social media presence is still a powerful tool that can be used to increase awareness of your brand, and to drive traffic to your website. Social Media shares, while not really having a causal relationship to page ranking, still help to support the online presence of your content and can prompt the types of value interfaces that Google factors in to their page positioning calculations. The discussion over social signals and page positioning appears to have reached an end, in any event for now. no doubt, the future will bring further changes, as Google finds better approaches to engulf online networking information into its page positioning calculations.
You can build brand identification and drive traffic to your website through social media. And those are two powerful signals that Google does factor into their page ranking algorithms.